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SPECIAL EVENTS CAN CHANGE YOUR IMAGE Do non-bingo players people really think of bingo as an option when deciding where to spend discretionary entertainment dollars? Find out how to put your best foot forward by creating special events that will appeal to non-bingo players. Add fun promotions that add to your players’ enjoyment and help to move bingo up the list of things to do for non-bingo players. Theresa Thom, Big Red Button Promotions

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