Activity

Email list rental is when a third party makes a commitment to send out promotional emails to certain subscribers on a regular basis to a specified list. Usually the list is only used for a short time frame and then you never see it again, the agent handles all of the contact management with the permission of the subscriber. It is more ethical than purchasing email addresses, since those on the list have specifically consented to receive emails regarding certain topics. The only drawback is that if you do not get a chance to see the emails in their inbox, you cannot tell whether or not they are effective. It is much more likely that they will be a waste of time.

The concept is simple: someone rents their email addresses to you so that you can build a massive list over a very short period of time, usually days or weeks. You use these rented email addresses to make sales. You can rent these lists from people who own them, people who have just rented them, or people who work for companies that you work with. It is important to be as specific as possible in order to get the most return business. An example of a great niche target would be people looking for car insurance.

Buying email lists can be difficult and expensive. Companies would rather rent you their lists in bulk for the cost is less than purchasing them individually. This way they can spread the cost around and they will still make money. These companies have a variety of different options for renting lists including pay per click, cost per mile and cost per thousand responses.

There are many benefits to renting instead of buying. Buying email lists can be hard to track and it can be confusing knowing what you’re paying for. With a list rental you know exactly what you are paying for because it is you who has control over it. Your privacy and security is protected. You also don’t have to deal with spam concerns because most broker sites are reputable and secure.

One of the benefits to renting your lists is delivery. Most email marketing software will deliver to your subscribers automatically, which is great. The problem is that not every broker provides the same delivery options. Many will deliver to the spam folder, which means anyone on your list will be subject to unsolicited emails. By renting your email lists you get the ability to determine which brokers deliver to your subscribers list and you can choose one that suites your needs the best.

Another benefit to renting an email list rental is tracking and measuring. Tracking your campaigns is important because it lets you know how effective your marketing strategy is. A good idea would be to lease a campaign for ten thousand impressions or less and see what kind of return you get from that. The amount you rent for is based on your cost per thousand impressions. Ten thousand impressions is low, but still very effective in building a targeted email list of responsive buyers for your products and services.

A final benefit of renting email lists is the convenience and cost savings. It is much easier to rent than to buy and you get brand exposure for your business. Since everyone on your email lists are considered qualified buyers you will have a ready market for your products and services.

There are many reasons to rent an email list but the main ones are explained here. Whether you are trying to expand your targeted audience and build a responsive customer base, reduce costs, or increase your company’s brand awareness, renting makes sense. For more information you should contact your local online broker today. They will be able to give you more detailed information about renting and how it will benefit you.