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Email List Rental is an affordable option for those wishing to start selling their goods or services on the internet. There are many advantages to renting an email list, the first being the cost saving. Email List Rental firms gather email details from various individuals and companies via a range of different sources and then use a variety of different methods to categorize it in order to provide you with the most appropriate, relevant and effective email lists for your marketing campaign.

However there are also some disadvantages to email lists rental, which we shall now explore. Not all online business owners will be aware of them so here are the main ones that you should be aware of. They may not affect your email marketing campaigns, but they are worth mentioning:

It’s clear that this form of online marketing can be very beneficial to those businesses that operate on a smaller scale, as they only need to rent one or two emails instead of buying them outright. However those just starting out or small businesses should know about the disadvantages as well. Most often these email lists are collected by those online business owners who aren’t prepared to invest the time or resources in properly maintaining a marketing campaign that can bring benefits for years to come. The biggest problem with collecting email lists organically is the fact that the owner of the list is likely to remove or modify it at some point in the future. This means that your current marketing campaign has no value at the moment, but will have value in the future if you’re prepared to keep updating it.

Some other disadvantages of using email list rental services include: if the products and/or services offered by your prospective client isn’t genuine, or if the product is substandard. If the products don’t deliver what was promised they will likely discontinue using your service and this could seriously impact your business. Even though your current customers may end up unsubscribing due to poor quality products, the impact to your business may not be considered. When you engage in sponsored email marketing campaigns these issues aren’t usually considered as they are assumed to be part of the normal cost of doing business.

Also, when you renting email lists you should make sure that you are able to control who your subscribers end up being. For example if you don’t want subscribers to receive promotional emails from certain companies you should set this up yourself. If you end up with a huge list of unhappy customers you can find yourself on the receiving end of a spam complaint. To avoid these potential issues consider paying a small fee to have the publisher add a sender-id to every email received, or use a separate account for this purpose.

One more issue you may encounter when renting email lists are the frequency of emails sent. Most email marketing companies send a minimum of two emails per week. This is fine for most businesses, but there are others who receive very high demand for their product or service. If you own a restaurant, for instance, your emails may need to be more frequent to ensure you are keeping in touch with your customers. Make sure you are okay with frequency limits before you sign a contract with an email marketing company.

Probably one of the biggest concerns you will face when renting an email list is tracking down those who unsubscribe from your marketing campaign. Those people may have originally signed up for your mailing list, but found the information to be unreliable. The way to handle these people is to either have them re-subscribe with a different email address, or redirect them to a page where they can subscribe manually. Most marketing e-mail providers provide a form to follow for this purpose.

Renting email lists can be a great way to expand your business. You can also start out small and increase the size as you go along. The best part about these lists is that they are extremely affordable, and can be used for a wide variety of purposes. Take some time to think through what your needs are before you sign on the dotted line with a specific marketing company.